13 Best Website Builders in 2025 (Actually Tested & Ranked)
- Eliza Slavova
- May 5
- 20 min read

Searching for the best website builder but feeling swamped by too many choices? You're not alone.
Our expert team has invested thousands of hours to test and review more than 140 website builders and hosting platforms thoroughly. We've created this definitive ranking because building your online presence should be straightforward. We know what you need - whether it's a simple website builder for personal projects or a powerful platform to grow your small business. Wix stands out as our top pick for the 10th year running and offers 900+ templates with premium plans starting at $17/month. Budget-smart creators will love Hostinger's amazing value at $2.99/month, while Squarespace delivers over 150 beautiful templates that design enthusiasts adore.
This piece helps you cut through the confusion and find your ideal platform. You'll discover everything from GoDaddy's quick 30-second setup to Shopify's specialized store-building features that match your specific needs.

Image Source: Wix.com
Wix is a giant in the website building world with over 200 million users worldwide. The cloud-based platform has an easy-to-use drag-and-drop system that makes website creation available to everyone, whatever their technical skills.
Wix Key features
The platform has more than 900 professionally designed templates across many industries. These templates give you a strong foundation for your website. You can customize every pixel with Wix's drag-and-drop editor without writing code. The platform also has built-in AI tools that help you design your site, create content, and market your business.
Wix comes with detailed e-commerce features. You can sell physical and digital products, manage inventory, and process payments through over 80 payment providers. The platform has specialized features for different industries like appointment booking systems, restaurant menus, and portfolio showcases.
Wix Pros and cons
Pros:
Easy-to-use drag-and-drop editor that works flawlessly
Extensive template library with 900+ options
Built-in email marketing and AI tools
24/7 customer support with VIP options on higher plans
Cons:
Unable to switch templates once your site goes live
Limited storage space on lower-tier plans
Higher pricing compared to some competitors
Can experience slow loading times
Wix Pricing
Wix has a free plan with 500MB storage and Wix branding, plus four premium tiers (billed annually):
Light: £13.50/month - Has 2GB storage, free domain for 1 year, no e-commerce features
Core: £23.03/month - Provides 50GB storage, simple e-commerce and marketing tools
Business: £28.59/month - Features 100GB storage, standard e-commerce functionality
Business Elite: £126.27/month - Offers unlimited storage, advanced e-commerce and marketing suite
Each plan comes with custom domain connection, reliable web hosting, AI creation tools, and 24/7 customer care.
Wix Best for
Wix shines as a solution for small business websites, portfolios, blogs, and simple e-commerce stores. The platform works great for creative professionals and entrepreneurs who want design flexibility and simplicity. The drag-and-drop functionality and no-code approach make Wix perfect for beginners and non-technical users.
Businesses that need advanced e-commerce features will find value in the Business and Business Elite plans. These plans offer features like abandoned cart recovery, loyalty programs, and multi-currency selling options. Yet larger businesses might eventually need more scalable solutions than what Wix can provide.

Image Source: Hostinger
Hostinger stands out as a budget-friendly powerhouse in the website builder market. The platform focuses on simplicity and AI-powered features. This all-in-one solution combines website building, hosting, and domain services to create an efficient website creation experience.
Hostinger Key features
The heart of Hostinger's service is its AI-powered website builder that creates a fully functional site in under 60 seconds. The platform has 150 professionally designed templates that work well for businesses and websites of all types. The easy-to-use drag-and-drop editor makes customization simple. A smart grid system helps keep everything lined up without limiting your creativity.
Hostinger shines with its complete suite of AI tools. These tools include an AI website builder, AI image generator, AI writer, AI blog generator, AI SEO tool, AI logo maker, and AI product generator. The Business plan has robust eCommerce features with 0% transaction fees and supports over 100 payment methods.
The platform sets itself apart with a mobile editor. You can access design options, AI features, blog editing, and analytics tools from your phone. This means you can build and update your site anywhere.
Hostinger Pros and cons
Pros:
Budget-friendly pricing compared to competitors
Easy-to-use interface with simple drag-and-drop editor
Complete AI toolset to generate content
24/7 live chat and email support
No transaction fees when selling products
Free domain with yearly plans
Cons:
No app marketplace to add extra features
Only two plans limit your growth options
Renewal prices jump substantially
No free plan (but you get a 30-day money-back guarantee)
Product limit of 500 items per website
Hostinger Pricing
Hostinger has two main website builder plans (prices shown for 48-month term):
Premium Website Builder: £2.59/month (renews at £5.99/month) - You get 25 websites, 50 email mailboxes (free for 1 year), drag-and-drop editor, 150 templates, and a free domain
Business Website Builder: £3.79/month (renews at £8.99/month) - You get 50 websites, 100 email mailboxes, all Premium features plus full AI tools suite and eCommerce capabilities
Both plans come with a 30-day money-back guarantee and 24/7 customer support.
Hostinger Best for
Hostinger works best for budget-conscious website creators, small businesses, and beginners who don't know coding. The platform is perfect for creating simple personal websites, professional sites, blogs, or small to mid-scale online stores. Small business owners and freelancers who need an affordable yet capable website solution will find great value in Hostinger's offerings.

Image Source: Website Builder Expert
Squarespace stands out as a premium website builder with its design-focused platform that creative professionals love. The builder's stunning templates and user-friendly design make it unique by blending beauty with functionality.
Squarespace Key features
The platform has 180+ beautiful templates for different industries. Its drag-and-drop Fluid Engine editor makes customization simple with a smart grid system that helps arrange elements. Blueprint AI creates your website by using your brand's unique elements to create a custom starting point.
Squarespace has reliable e-commerce features that help you sell physical products, digital content, and subscription services. Each site automatically adapts to mobile devices, so your content looks perfect everywhere. The platform blends with Acuity Scheduling tools so businesses can manage their bookable services.
Squarespace Pros and cons
Pros:
Award-winning templates with professional designs
User-friendly editing that beats most competitors
Powerful marketing features that scored top marks in tests
Free SSL certificate and custom domain with annual plans
Cons:
No free plan (only 14-day free trial available)
Grid overlay in editor limits creative freedom
Higher starting price than some competitors
Limited app marketplace compared to alternatives like Wix
Squarespace Pricing
Squarespace has four premium plans (billed annually):
Personal: £12.71/month - For portfolios and blogs
Business: £18.27/month - Has code customization and simple e-commerce
Commerce Basic: £22.24/month - Removes transaction fees and enables social selling
Commerce Advanced: £41.30/month - Adds abandoned cart recovery and advanced shipping
Prices increase by about 30-40% with monthly billing.
Squarespace Best for
Design-conscious website creators will find Squarespace perfect, particularly creatives who want stunning portfolios. Photographers, artists, and style-conscious businesses in fashion, beauty, and hospitality thrive on this platform.
Service-based businesses benefit from its reliable booking features through Acuity Scheduling. Restaurants love Squarespace's image showcase capabilities and Tock integration to manage bookings and takeaway orders.
Visual presentation makes or breaks your brand, and Squarespace delivers one of the most refined website builder experiences you can find.

Image Source: Bluehost
Bluehost takes a fresh approach to website building. It uses WordPress as its foundation and now offers WonderSuite, a simple WordPress website builder that makes creation easy without limiting your options.
Bluehost Key features
The website builder lets you create professional-looking WordPress sites quickly. You can choose from 300+ professionally designed templates for businesses of all types. The drag-and-drop tools help you customize your site without coding, and you can switch to the full WordPress admin interface whenever you need.
WonderSuite's AI-powered tools generate text and image suggestions to make website creation simple. Business owners who want to sell online can combine smoothly with WooCommerce to sell thousands of physical and digital products.
Each plan has essential features like a free domain for the first year, SSL certificate, and CDN enablement to boost performance.
Bluehost Pros and cons
Pros:
Easy WordPress integration that lets you switch between the simple builder and full WordPress features
Rock-solid reliability with excellent uptime performance
Support available 24/7 through phone, live chat, and ticket system
WooCommerce works with 0% transaction fees
Free domain and SSL certificate included
Cons:
No free plan (just a 30-day money-back guarantee)
Prices jump considerably at renewal
You get one WordPress theme (though you can customize it)
Not as flexible as dedicated e-commerce platforms
You need extra plugins for some advanced features
Bluehost Pricing
These are Bluehost's website builder plans (billed yearly):
Basic: £1.58/month (renews at £9.52/month) - You get 10GB SSD storage, one website, free domain for first year
Choice Plus: £3.17/month (renews at £17.46/month) - Comes with 40GB storage, three websites, domain privacy, and daily backups
Online Store: £5.92/month (renews at £21.43/month) - Gives you e-commerce tools, discount codes, memberships, and online booking[212]
All the same, every plan comes with web hosting, WordPress integration, and 24/7 customer support.
Bluehost Best for
Small to medium businesses looking for an affordable WordPress-based solution will find Bluehost perfect. Bloggers, portfolio sites, and small online stores work great on this platform. Users who want to start simple but might need WordPress's powerful features later will find it especially useful.
The Online Store plan works great for businesses that want to create an e-commerce site without technical hassles since WooCommerce comes pre-installed.

Image Source: www.fridaywebsitebuilder.com
Friday simplifies website building through a single-plan model. Users don't need additional plugins, themes, or service tiers. The platform makes website creation easy for users at any skill level.
Friday Key features
The platform's easy-to-use drag-and-drop editor lets you create websites with complete control. CSS Grid and Flexbox support gives you full customization options. You get over 100 font styles and site-wide styling choices to create a consistent look. Advanced users can directly edit HTML and CSS for more flexibility.
AI tools help you create content, design elements, and manage SEO naturally. The eCommerce solution works smoothly on all devices. You can set up multiple delivery zones and automated marketing emails. The platform automatically creates schema markup for products to boost search visibility.
Every website comes with AWS hosting, unlimited bandwidth, and one-click SSL certificate setup. The platform scores high on Core Web Vital scores because of its optimized widgets, templates, and technologies.
Friday Pros and cons
Pros:
All-inclusive single plan with no hidden costs
Developer mode for advanced customization
Detailed AI tools for content generation
Unlimited bandwidth and storage
Cons:
Higher monthly cost than entry-level competitors
No free plan (only 7-day free trial)
Limited pricing flexibility with single-tier approach
Cannot migrate existing websites to the platform
Friday Pricing
Friday keeps it simple with one detailed plan at GBP 39.71/month after a 7-day free trial. Annual subscriptions cost GBP 357.37/year, which gives you three months free. The price is nowhere near basic plans from competitors like Wix (GBP 13.50/month) or Squarespace (GBP 12.71/month). However, you get all features without upsells.
Friday Best for
Friday works best for users who want a complete solution without plugin complexities. Small-to-medium businesses, bloggers, and creative professionals will appreciate its easy-to-use interface and advanced capabilities. The platform suits those who want simplicity without losing functionality.

Image Source: Web.com
Web.com has been a reliable website builder for over two decades, serving more than 3 million customers worldwide since 1999. The company helps users create their online presence quickly at affordable rates.
Web.com Key features
The platform's AI-powered website builder comes with over 200 designer templates. Users can find a user-friendly drag-and-drop editor that makes changes simple even for beginners. Web.com has AI tools for copywriting, logo creation, and design assistance beyond its simple website features.
The e-commerce plans have unlimited products and categories, abandoned cart recovery, and secure payment options through PayPal and Stripe. Users can sell on marketplaces like Facebook, Instagram, Amazon, and eBay. Web.com stands out by offering professional design services starting at £1,190.45 for users who want experts to build their websites.
Web.com Pros and cons
Pros:
Affordable introductory rates with a first-month deal starting at £1.55
Free domain for one year with annual plans
Free LLC formation service (unique among website builders)
Professional design services available for a hands-off approach
Cons:
Limited customization with restricted back-end access
Renewal prices double after introductory period
Multiple upsells for SEO and marketing services
No free plan or extensive free trial period
Web.com Pricing
Web.com has three main website builder plans (prices for annual billing):
Website: £12.70/month (first year offer: £3.96/month)
Website + Marketing: £17.46/month (first year offer: £6.35/month)
eCommerce: £23.82/month (first year offer: £7.93/month)
Annual subscriptions come with a free domain, SSL certificate, and one hour of expert design support valued at £78.62.
Web.com Best for
Small businesses and entrepreneurs starting their online presence will find Web.com most useful. The platform suits users who want simplicity without compromising professional appearance. New businesses can benefit from Web.com's affordable entry point and simple editor, especially those with limited technical knowledge.

Image Source: TechRadar
Duda stands out as the go-to website builder for agencies and freelancers who build client websites. This design-focused platform helps create responsive websites without coding knowledge.
Duda Key features
Duda's platform has several design-focused capabilities that make it unique. The builder has over 100 font styles and a built-in photo editor to create visually striking sites. The platform's personalization tool makes it special by delivering targeted content based on user location or visit frequency.
The client management suite sets Duda apart from other website builders. Advanced users can develop custom functionality through the Widget Builder with HTML, CSS, and JavaScript. The platform's e-commerce solution, though new, supports multiple delivery zones, automated marketing emails and connects with over 30 payment providers.
Duda Pros and cons
Pros:
Accessible interface that works well for beginners
Great client management tools for agencies
White label options let you brand the platform as your own
Reliable 99.99% uptime SLA with AWS hosting
Cons:
Costs more than entry-level competitors
Simple SEO tools need extra expertise
No free plan (14-day trial only)
Moving away from the platform can be difficult
Duda Pricing
Duda has four main pricing tiers (billed annually):
Basic: £15.09/month - Has 1 website, email support, AI assistants
Team: £23.03/month - Adds 3 team members, dynamic pages, client management
Agency: £41.30/month - Provides 4 websites, priority support, site export
White Label: £118.33/month - Offers fully branded platform, client login, and communication
Online sellers can choose from separate eCommerce plans starting at £5.56/month without transaction fees.
Duda Best for
Duda works best as a solution for web design professionals rather than individual site owners. Agencies and freelancers who manage multiple client websites will find it most valuable. The platform creates a professional environment with specialized client management features and white labeling capabilities. People looking for simple personal websites might find Duda's professional focus and pricing too much for their needs.

Image Source: GoDaddy
GoDaddy combines simple tools with powerful features in its website builder. This makes it one of the quickest ways to build your online presence. The platform manages over 82 million domains and provides an all-in-one solution for website creation and marketing.
GoDaddy Key features
The platform's 100+ mobile-responsive templates naturally adapt to all devices. GoDaddy's accessible drag-and-drop editor lets you customize without technical skills. Their AI-powered tools, including Airo, can generate a complete website based on your business information and create custom content for your pages.
The platform goes beyond simple website elements by blending detailed marketing capabilities into its dashboard. You can manage social media posts, email marketing campaigns, and track performance metrics in one place. Business owners who offer services can let clients schedule and pay for appointments online through the booking system.
GoDaddy Pros and cons
Pros:
Lightning-fast website setup process
Free domain for the first full term with paid plans
24/7 customer support via multiple channels
Detailed marketing tools built into the platform
99.9% uptime guarantee
Cons:
Limited customization options compared to competitors
Many upsells throughout the experience
Renewal prices substantially higher than introductory rates
No free site migration services
No app marketplace for extended functionality
GoDaddy Pricing
GoDaddy's website builder comes with four plans (billed annually):
Free: £0.00 - Simple features with GoDaddy branding
Basic: £7.99/month - Custom domain, SSL, analytics
Premium: £11.99/month - Adds SEO tools, expanded social and email marketing
Ecommerce: £13.99/month - Complete online store functionality with product listings and payment processing
GoDaddy Best for
Small businesses and entrepreneurs who need a simple, time-efficient website solution will find GoDaddy ideal. The platform's detailed marketing tools and appointment features work exceptionally well for service-based businesses. New website creators will appreciate the accessible interface and AI assistance.

Image Source: ionos
IONOS proves to be a solid choice for website building that combines hosting expertise with easy-to-use tools. This German company started over 25 years ago and now serves millions of customers worldwide. They focus on making website creation simple and provide complete hosting solutions.
IONOS Key features
The platform's AI Website Builder helps you create professional sites fast. You'll find more than 20 responsive templates for businesses of all types and a drag-and-drop editor to customize your site. Every plan comes with a free domain in the first year. Professional email services range from 2GB to 50GB of storage.
The platform uses AI tools to generate text, improve content, and optimize SEO. New creators will love the online booking tools and competitor tracking features. The service runs on AWS hosting and delivers excellent performance with a 99.99% uptime guarantee.
IONOS Pros and cons
Pros:
Personal consultants available on all plans to provide exceptional support
Email inbox included as standard on every package
Quick editing process ideal for beginners
Affordable introductory pricing
Free domain for first year
Cons:
Fewer templates than other builders
Limited design customization options
Big price jump after introductory period
Only one website per subscription
Image positioning isn't precise in the editor
IONOS Pricing
IONOS has three main website builder plans (priced for annual billing):
Starter: £4.76/month - Has 10GB storage, 10 pages, free domain, and 2GB email inbox
Plus: £0.79/month (first 6 months, then £16/month) - Gives you 50GB storage, 200 pages, AI tools, and 12GB email
Pro: £13.50/month (first 6 months, then £28/month) - Comes with unlimited storage/pages, advanced SEO tools, and 50GB email
IONOS Best for
Small businesses and entrepreneurs who want a simple website solution will find IONOS perfect. The platform works best for local businesses starting their online journey. Service-based businesses benefit from the built-in booking tools and customer management features.

Image Source: Elementor
Elementor stands out from regular website builders as a WordPress plugin that changes how people build and customize their websites through visual editing. This 5-million-user strong drag-and-drop editor has become a powerhouse for WordPress customization since its launch.
Elementor Key features
The platform comes with an accessible drag-and-drop editor that anyone can use without coding skills. Users get access to 100+ widgets and over 300 pre-designed templates to build sites quickly. The editor now includes AI capabilities that can generate text, images, and custom code right inside the platform.
Users can design headers, footers, and other template parts with full visual control using the Theme Builder. The Popup Builder creates eye-catching overlays with targeting options, but you'll need a Pro plan to access this feature. The platform also works seamlessly with WooCommerce to customize product pages, shop layouts, and checkout flows.
Elementor Pros and cons
Pros:
Accessible interface with clear menus
Core features available in free version
Regular updates and improvements
Works with most themes and plugins
Detailed styling options for precise designs
Cons:
Pages load slower with more HTTP requests
New users might find the interface overwhelming
Updates and security patches needed often
Premium subscription needed for advanced features
Website speed can be affected
Elementor Pricing
Elementor's pricing comes in four tiers (billed yearly):
Essential: £46.86/year - 1 website, 50 Pro widgets, Theme Builder
Advanced Solo: £62.74/year - 1 website, 82 Pro widgets, Popup Builder, eCommerce support
Expert: £158.04/year - 25 websites with all Pro features
Agency: £316.87/year - 1000 websites with all Pro features
Elementor Best for
WordPress users who want visual design control without coding will find Elementor invaluable. Freelancers and agencies can manage multiple client websites effectively through higher-tier plans. The platform's flexibility makes it perfect for small business owners, while its strong eCommerce features suit online stores using WooCommerce. Designers love the responsive controls that make designs look great on all screen sizes.

Image Source: wowslider.com
Jimdo stands out as an affordable, user-friendly website builder that focuses on quick setup rather than complex features. The German-based platform has helped users create over 30 million websites since 2007.
Jimdo Key features
The platform provides two distinct builder options. Jimdo Dolphin uses AI functionality to build your site automatically. Jimdo Creator gives you more customization with optional code editing. Both versions come with mobile optimization, a dedicated editor and access to a library of copyright-free images. Contact forms are available even with the free plan. The e-commerce features let you process payments through PayPal and Stripe without transaction fees.
Jimdo Pros and cons
Pros:
Very budget-friendly plans starting at GBP 0.00
Quick site creation with ADI functionality
No commission fees on e-commerce transactions
Mobile-optimized sites on every plan
Ad-free websites with paid plans
Cons:
Limited page counts (5-50 pages based on plan)
Basic SEO capabilities without alt tags
Blogging features not available
European-focused platform creates shipping/tax issues for US businesses
Customer support takes 1-2 days to respond on basic plans
Jimdo Pricing
The free Play plan comes with 500MB storage and up to 5 pages. Paid plans include:
Start: GBP 7.15/month - 10 pages, ad-free, custom domain
Grow: GBP 11.12/month - 50 pages, 4-hour support, 5 forwarding emails
Basic (E-commerce): GBP 11.91/month - 10 pages with online store features
Business (E-commerce): GBP 15.09/month - 50 pages with discount codes
Jimdo Best for
The platform's limitations and affordable pricing make it perfect for small businesses with simple website needs. Small brick-and-mortar shops that need a basic online presence will find it useful. The platform works well for portfolios, event landing pages, or small online stores with fewer than 100 products. Jimdo serves budget-conscious users who want something simple without complex features.

Image Source: Webflow
Webflow stands out as a design-first platform that connects visual design with web development. This sophisticated builder draws professionals who want precise control without writing code.
Webflow Key features
Webflow's visual-first CMS lets you build dynamic websites on a user-friendly canvas instead of coding. The platform provides an unmatched design experience with CSS Grid and Flexbox support. You can set global color swatches, fine-tune typography settings like tracking and line-height, and create reusable CSS classes that ensure consistent styling.
The platform has built-in e-commerce functionality with multiple payment options, though product limits apply to lower plans. Webflow added AI tools that optimize content creation and logic-based workflows to automate marketing assets and customer communications.
Webflow Pros and cons
Pros:
Outstanding design customization without coding knowledge
Community-driven approach with shared resources and templates
Built-in site backups and staging capabilities
Clean code output for better performance
More stable websites without plugins
Cons:
Takes longer to learn than simpler builders
Complex pricing structure with separate Site and Workspace plans
Higher cost than entry-level competitors
Desktop editing only (no mobile app available)
Not a good fit for beginners without design experience
Webflow Pricing
Webflow has two plan categories:
Site Plans:
Basic: £11.12/month - For simple sites with standard elements
CMS: £18.27/month - For content-driven blogs
Business: £30.97/month - For marketing and scaling businesses
E-commerce Plans:
Standard: £23.03/month - For selling a few products
Plus: £58.77/month - For bulk selling
Advanced: £168.36/month - For global markets and marketing
Webflow Best for
Webflow shines as a solution for web designers and creative professionals. The platform works best for marketing websites, portfolios, and smaller e-commerce stores, especially those selling art and professional services. Designers who want more than template-based builders but prefer not to code from scratch will find Webflow particularly valuable.

Image Source: SITE123
SITE123 makes website building easy with just three steps. This builder stands out as the most user-friendly option you can find. It caters to beginners who want a website without dealing with complex technical details.
SITE123 Key features
The platform has mobile-responsive templates that look great on any device. Instead of traditional drag-and-drop, SITE123 guides you through website creation. This makes everything much easier for beginners. The websites come with built-in SEO tools that help improve your search rankings.
You can create multilingual websites using subfolders, subdomains, or separate domains for each language. The platform has specialized tools for booking events, scheduling appointments, and managing restaurant reservations. While keeping things simple, SITE123 lets you run an online store with various payment options and product management tools.
SITE123 Pros and cons
Pros:
A user-friendly platform that takes minutes to learn
Quick and helpful 24/7 multilingual live chat support
Free plan lets you test everything before you buy
Rich library of copyright-free images and icons
Fast and reliable hosting with CDN servers worldwide
Cons:
Less customization than other website builders
You'll see SITE123 branding on free and Basic plans
You need expensive plans to use features like multiple languages
Quarterly payments almost double your monthly cost
No option to pay monthly
SITE123 Pricing
The platform has a free plan with 250MB storage/bandwidth and a subdomain. You can choose from four premium plans (billed yearly):
Basic: £8.58/month - 10GB storage, 5GB bandwidth, free domain (first year)
Advanced: £13.34/month - 30GB storage, 15GB bandwidth, no SITE123 branding
Professional: £18.11/month - 90GB storage, 45GB bandwidth, eCommerce with 500 orders/month
Gold: £22.87/month - 270GB storage, 135GB bandwidth, unlimited orders, advanced eCommerce
Longer plans of 24-36 months can save you up to 32% compared to yearly billing.
SITE123 Best for
Small business owners and beginners will find SITE123 perfect for their first website. The platform works well for personal projects, portfolios, and simple blogs that don't need heavy customization. Users who value great support over design flexibility will appreciate SITE123's excellent 24/7 customer service team.
Comparison Table
Website Builder | Starting Price (Monthly) | Key Features | Best For | Notable Pros | Notable Cons |
Wix | £13.50 | - 900+ templates - Drag-and-drop editor - Built-in AI tools - 80+ payment providers | Small businesses, portfolios, blogs, simple e-commerce | - Easy-to-use drag-and-drop editor - Extensive template library - Built-in email marketing | - Can't switch templates after launch - Limited storage on lower tiers - Higher pricing |
Hostinger | £2.59 | - AI-powered builder - 150 templates - Mobile editor - 0% transaction fees | Budget-conscious creators, small businesses, beginners | - Very affordable pricing - Easy-to-use interface - Complete AI toolset | - No app marketplace - Limited scalability - Higher renewal prices |
Squarespace | £12.71 | - 180+ templates - Fluid Engine editor - Blueprint AI - Acuity Scheduling | Design-conscious creators, photographers, artists | - Award-winning templates - Unlimited storage - Powerful marketing features | - No free plan - Grid overlay limits freedom - Higher starting price |
Bluehost | £1.58 | - 300+ templates - WordPress integration - WonderSuite builder - WooCommerce integration | Small-medium businesses, bloggers, portfolio sites | - WordPress flexibility - Excellent uptime - 24/7 support | - No free plan - Major renewal increase - Limited to one theme |
Friday | £39.71 | - CSS Grid support - AI tools - AWS hosting - Unlimited bandwidth | SMBs, bloggers, creative professionals | - All-inclusive single plan - Developer mode - Complete AI tools | - Higher monthly cost - No free plan - Limited pricing flexibility |
£12.70 | - 200+ templates - AI-powered tools - Professional design services - LLC formation | Small businesses, entrepreneurs | - Affordable intro rates - Free domain for one year - Free LLC formation | - Limited customization - High renewal prices - Multiple upsells | |
Duda | £15.09 | - Client management suite - Widget Builder - White label options - AWS hosting | Web design professionals, agencies, freelancers | - Easy-to-use interface - Client management tools - White label options | - Higher pricing - Simple SEO tools - No free plan |
GoDaddy | £7.99 | - 100+ templates - AI-powered Airo - Marketing tools - Appointment booking | Small businesses, service-based businesses | - Fast setup process - Free domain - 24/7 support | - Limited customization - Many upsells - Higher renewal rates |
IONOS | £4.76 | - AI Website Builder - Free domain - Professional email - AWS hosting | Small businesses, local businesses | - Personal consultants - Email inbox included - Quick editing process | - Limited templates - Restricted customization - Price increases after intro |
Elementor | £46.86/year | - 100+ widgets - 300+ templates - Theme Builder - WooCommerce integration | WordPress users, freelancers, agencies | - Easy-to-use interface - Free version available - Extensive compatibility | - Slows page load times - Complex for beginners - Requires frequent updates |
Jimdo | £7.15 | - AI-powered Dolphin - Mobile optimization - Zero transaction fees - Free image library | Small businesses, simple websites | - Budget-friendly - Quick site creation - No commission fees | - Limited page counts - Simple SEO capabilities - No blogging function |
Webflow | £11.12 | - Visual CMS - CSS Grid support - Built-in e-commerce - AI tools | Web designers, creative professionals | - Advanced customization - Clean code output - Built-in backups | - Steep learning curve - Complex pricing - More expensive |
SITE123 | £8.58 | - Mobile-responsive templates - Multilingual support - Built-in SEO tools - CDN servers | Small business owners, beginners | - Easy-to-use interface - 24/7 support - Free plan available | - Limited customization - Branding on basic plans - No monthly billing |
Conclusion
Your specific needs and goals will determine the best website builder for you. We tested 13 leading website builders and found that each one shines in different ways. Wix remains our top pick for the 10th year running with its huge template library and easy-to-use editor. Budget-conscious creators can opt for Hostinger at £2.59/month, while Squarespace's award-winning templates deliver stunning designs.
Website builders are changing faster than ever. AI-powered tools have become standard features on most platforms. Wix's AI design assistant, Hostinger's detailed AI toolset, and Squarespace's Blueprint AI show how these platforms make website creation easier. Your business type, technical skills, and budget should help you make the final choice.
Start with a free trial when you can. Think about what you need - a simple portfolio site, a detailed e-commerce store, or something in the middle. The right website builder should be easy to use and give you the features you need without extra complications or costs. These platforms are a great way to get the tools you need to create a professional online presence in 2025.
FAQs
Q1. What is the best overall website builder in 2025? Wix remains the top choice for the 10th consecutive year, offering 900+ templates and an intuitive drag-and-drop editor. However, the best builder depends on your specific needs, with Hostinger providing excellent value and Squarespace excelling in design esthetics.
Q2. Are there any free website builders available? While most premium builders offer free trials, SITE123 provides a free plan with limited features. Google Sites is entirely free but has basic functionality. Generally, paid plans offer better features, customization, and remove builder branding.
Q3. Which website builder is most suitable for beginners? Wix and SITE123 are particularly user-friendly for beginners. Wix offers an intuitive drag-and-drop interface, while SITE123 provides a guided creation process. Both platforms require minimal technical knowledge to create a professional-looking website.
Q4. What's the most affordable website builder for small businesses? Hostinger stands out as a budget-friendly option, with plans starting at £2.59/month. It offers a good balance of features and affordability, making it an excellent choice for small businesses and startups looking to establish an online presence without breaking the bank.
Q5. Can I build an online store with these website builders? Yes, many of the reviewed builders offer e-commerce functionality. Wix, Squarespace, and Shopify (not listed but mentioned) are popular choices for online stores. The best option depends on your specific needs, such as the number of products, payment gateways, and advanced features required.
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